A little sweetness. A lot of joy.
Here to bake
you happy.
Beautiful cakes, comforting bakes and something delicious for every occasion — or simply because cake with tea is always a good idea. Handmade by Jess in Voorburg.
imaginationBAKED BY JESS
Find your kind of lovely
For big days.
And just-because days.
Pretty details. Delicious memories.
A little imagination,
a beautiful bake.
From delicate buttercream flowers to playful birthday creations, we’ll find a design that feels like you.
Tell me your occasion, favourite flavours and the little details you have in mind. I’ll help bring them together.
Tell me your ideaHello, I’m Jess
The hands behind
the happy.
I’m Jess — a South African baker, mum of two and lover of pretty things in a house full of boys. After training at Prue Leith Chefs Academy, I spent ten happy years running Butter Up in Johannesburg.
Now based in Voorburg, I’m baking again — creating celebration treats and comforting bakes for birthdays, tea with friends and those lovely ‘just because’ moments.
A little more about me ↗︎
From your idea to the first slice
Something lovely starts here.
Tell me a little
Share your date, occasion, servings and any ideas. Still deciding? That’s absolutely fine.
Make it yours
We’ll discuss availability, flavours, design and a personal quote before confirming your order.
Enjoy every bite
Collect by appointment in Voorburg, then share something sweet with your favourite people.
Kind words
“Jess made a beautiful bridal cake and floral cupcakes for our wedding. Each was a work of art and tasted as incredible as it looked. The whole process was smooth and exceeded our expectations. Our guests kept coming back for more. We would highly recommend Butter Up for any special event!”
“I’ve ordered from Jess on several occasions. The melktert and rusks are super delicious, and the birthday cakes were truly exceptional — beautifully created works of art with unforgettable flavours. It was a joy to share them with others! Absolutely recommended for any occasion or celebration!”